How to Flesh Out Your Characters.

If you’ve ever had trouble in creating a character that’s ‘three-dimensional’, then you are not alone. It is a common issue among writers, and it generally takes some real thought and analysis before characters feel realistic.

As a starting point, it may be worth taking personality traits from a few people you know and analysing them objectively, before combining them how you see fit to create a fictional character. For ‘fleshing out’ characters further, you may want to consider the following…

  • Name: A character’s name, if well thought out, can be a very powerful tool to use in your writing. Names you choose for your characters should match their personalities and the roles they play in the story, or they may disrupt the narrative and distract the reader from the plot (for example, it may be difficult to imagine being as scared of a villain called ‘Jessie’ rather than one called ‘Maleficent’).

Image result for maleficent cartoon

  • Physical Description: Hair colour, eye colour, height, weight, scars, tattoos, and clothing are all part of our physical descriptions. These snippets of description can really help reinforce the character’s personality traits and attitude, so it might be best to figure out details about the characters personality before turning to focus on their physical appearance.
  • Personality and abilities: No realistic character is black and white: we all have shades of blurry grey in our personalities, no matter how hard we may try to hide some aspects that we are a little ashamed of. So-called ‘villains’ can surprise the reader with flashes of honour and generosity, and heroes may occasionally sink lower than the villains in terms of honesty or morality. You must try to think: what are your characters’ most positive and negative aspects of their personality? Also consider their abilities, as these may influence how they behave in certain situations. For example, maybe the character wants to help someone, but it is beyond their ability to do so, and so despite their good intentions, other characters see them as a ‘villain’.
  • Backstory: Backstory shapes the character’s personality, their thoughts and their emotions. This is your chance to tell the reader more about how the character came to be the way they are. Evil characters are probably not born evil… This is your chance to tell the story behind that growth. As Albus Dumbledore once said, wtwt(JK Rowling – Harry Potter and the Goblet of Fire). 
  • Dialogue: Accent and dialect can be really helpful when trying to hint at a character’s background, and can subtly add to the backstory. For example, maybe the character has been brought up on an impoverished housing estate, and therefore he might speak in a non-standard ‘common’ dialect. Alternatively, perhaps the same character from the same background may have built himself up from his poor upbringing and wants to hide his past, so speaks with a standard upper-class dialect to try to climb yet further up the societal ladder.
  • Goals: It has been said many times that a character’s goals drive the entire story; they are the motive behind the character’s actions and vital to the plot. This doesn’t mean that they have to be huge goals – you may be surprised at how far a small initial goal (such as getting a promotion, for example) can drive the plot forward.
  • People in the character’s life: People surround most of us every day, and obviously play important roles in shaping our personalities and our lives. Think about the characters’ existing family and friends and also consider who they will meet over the course of the story. These people can be friends or even a nemesis (not necessarily a villain, as such, but the goals of the nemesis should interfere with your main character’s goals).
  • How they relate to the world: Consider your character’s occupation, their views on the word, their daily routines, where they consider home, etc. All of these things will help to give your character substance and allow the reader to relate to them through their worldly views.

Marketing 101: Instagram

Those of you who are active on social media may already be familiar with Instagram – the ever so popular image sharing site. If you’re not currently using (or aware of) Instagram, then now is the perfect time to get involved! While the basic function of Instagram is to upload your own images and look at the content other people have uploaded, there are plenty of ways you can use the site for book marketing:

Post teasers for your book: Whether it’s a snapshot of you writing away, an image of your front cover, some illustration concepts or a zoomed-in quote from the book, there are plenty of ways to generate a buzz with your followers. The earlier you start sharing content and sharing it with the right people (see below), the better.

Use hashtags: As with Twitter, the use of hashtags can make a big difference to the reception and reach of your posts. You may have a lot of great pictures relating to the content of your book, but these will only reach as far as your direct followers if you don’t make good use of the hashtags available. You can find and use the most appropriate tags for your content by doing some keyword research with a program like Websta ( Once you’ve logged in, you can search for relevant tags – for example, #sciencefiction, and you will be presented with a list of related and more specific tags along with the popularity of that tag. This means that you can tag your photos with a) tags that will have the widest reach, or b) photos that are driven straight towards your target audience.

Follow reviewers: There are plenty of book bloggers using Instagram who are looking for their next title to read and review. If you have the word ‘author’ in your IG name, anyone you follow will immediately pick up on that and, if looking for new content, are likely to check you out. The more you follow, the bigger than chance of being noticed. You can find book bloggers by searching keywords like #amreading #bookworm #bookstagram among many others.

Can Openers – A Review by Katy Dale

Can Openers focuses on Britain’s approaching future and that of its welfare system. Following the lives of both those working for the system, and those feeling its full effects, this book creates an almost Big-Brother style world, where no one is safe. This world is cleverly created, and its workings are clearly and concisely expressed to the reader.

The book focuses on the “Dependency Department” and its influences on all stages of life, from Iris’ elderly mother Lillian, to Frederick’s young children. The book opens with Iris and her battle with the system forcing her mother’s choice to die for their benefit. Euthanasia is encouraged in this world; the elderly choose when to die to avoid being a burden to the state. Mal Jones thus clearly sets up one of the book’s main themes from the outset: the moral obligation individuals hold to the rest of society. The word ‘burden’ is continually referenced throughout the text, to reflect how this links the individual and the state at large. The old, the obese and the lazy are labelled as a ‘burden’ to society, being responsible for their current predicaments through their actions. There is no leniency or sense of the personal, as all is controlled though a computer system which does not allow for exceptions or reasoning.

This also applies to those who work for the system. Frederick is intent on carrying out the ideals of the state in his work for the Dependency Department, judging all those who pass through his life by these strict categories of ordering people. He becomes intent on meeting targets and determined to remove any people who are scrounging off the state. The books conclusion reflects the ultimate irony of this view; when Frederick’s desire for targets proves his undoing, he falls upon the generous nature of those he has previously judged to save him. It is Jane, the woman whose case he had become obsessed with in his determination to prove his worth, who offers him a home and a kind ear. He is angry with the way he is treated, believing it is his position in the department which should save him, asking to be viewed as an individual person when he has denied this to all cases which have crossed his desk.

It is here that the book offers an easy resolution for him: Frederick sees the errors of his ways and is saved. It is his superiors, reflected in the corrupt Herbert, who are to blame. These corporate heads use all the other characters as a pawn in their games to achieve more money and power and are the root of the problem. However, the book does not explore this aspect of the text in great detail, bringing in the Directors only scantly through the text. Frederick as the representative of all that is wrong with the system escapes punishment, and ends the story redeemed and full of hope. The blame is passed on to those above him, but no retribution is drawn from them. The book therefore offers an answer that does not fully meet the questions of the text. How to provide a welfare system that is moral and fair cannot be simply answered by blaming those in power for its downfall.

However, the book does leave a clear message with the reader on its conclusion. From the book’s opening we instantly confronted with the main theme of the book: choice. Throughout the text, the characters are continually confronted with difficult dilemmas and moral uncertainty, which only those who choose to help others survive. And so the reader must take forward that notion of choice for all, of helping others who need, to show the future of our welfare system lies with helping people, not treating them as numbers. If the reader takes this message as the main crux of Jones’ text, the book stands a stark warning for the future of our country.

If you’d like to purchase a copy of Can Openers, by author Mal Jones, visit

Xalien the Purple Alien – Review by Katy Dale

Xalien The Purple Alien, by author Michelle Path, is a children’s book based around three siblings who discover an alien has crash landed in their back garden. They then befriend the alien and take her on an adventure to a fair for a day trip.

The book is well illustrated, with pictures that help bring the key points of the text to life. There are a couple of occasions when the placement of the picture interferes with the natural flow of the text and may prove confusing to a child trying to follow the words on the page. However, the majority of illustrations emphasise the humorous moments of the text, helping to engage the child reader with the story.

The author does well in mixing the two worlds together. Throughout the book, references are made to how Xalien’s home planet differs from ours. The author notes that Xalien’s people can hover and fly to places they need to get to, much to the enjoyment of the three siblings. The children continually explain how their world works, how humans walk, eat and communicate. This provides many humorous moments in the book, with the children laughing at how Xalien interprets the world she finds on earth. This is highlighted in Xalien sticking out her tongue as a way of greeting her new friends. To the children in the book, and the children reading the text, the humour of this moment instantly dispels any fears at this new creature and creates a warm feeling for the alien.

This book not only paints the alien in a positive light; the three children within the text are welcoming and work together throughout the story. It is unclear who is the oldest; none of them stand out as a clear leader but instead all collectively help Xalien become accustomed to earth life. Indeed, it is the three children that are at the core of the text, rather than Xalien. They are instantly welcoming, and do not judge Xalien because she is different. Throughout the book, they take the time to explain how things work and do not become irritated when Xalien does things differently to them. Instead, they calmly explain how to do it and let her try it for herself. The book ends on the unity of the children; they now share a secret which binds them closer together. Indeed, the final illustration of the book shows the three children standing together, leaving us with a final image of their bond. For the children readers of this book, the subtle message is to be welcoming to those who are different and not judge when they do not understand your ways.

If you’d like to read more about Xalien, or purchase a copy  – visit

Choosing and Researching your Setting

When writing a novel, it’s important that we don’t overlook the where and when, for fear of losing control of the who, what and why. Choosing the right setting can prove an

extremely useful tool for advancing the plot and developing characters that much further, and so we should always think carefully over both time and place when writing.

Describe your world. Readers like to know how the protagonist lives their life day to day, so that they can immerse themselves in the novel and prepare for a startling change in events. If the reader has no idea how your characters live on a daily basis, how can they be surprised when something unexpected happens? Before writing, start building up a collection of little details that make up the everyday scene, such as textures, smells, routes to and from work, even the plants and animals that the characters are used to seeing without fail. All these minor details help engage the audience and fix them in the narrative.

Physical reference. When hammering out the details of your physical location, it’s best to start off by looking at the bigger picture. Maps and encyclopaedia articles are great for general research, and most can be found online or in larger libraries. After you’ve become familiar with the area as a whole, take your focus beyond the topographical and start on the smaller details. Wildlife, environment and architecture are good jumping off points for research – and don’t forget to visit your setting if possible! There is no better research than seeing a place firsthand.

Research. When researching your novel, try to focus on any reference books that have the title ‘A Social History of…’, ‘A Life in the Times’ etc, as these will be the books that provide details not just of landscape but of what it was like to actually live day to day within any one setting.

History. Whether you choose to use a factual or fictional setting, it’s a good idea to think about the history behind it. Characters are often shaped by past events, and a location’s history can create an interesting dynamic between people and place. Did the character choose to live in this setting? Or were they brought up in it? If you are choosing a well known location, research into past events and think about how they could affect the characterization and plot within your novel. If you have created a fictitious world, particularly within the fantasy genre, think about how the current setting came to be, rather than imagining it just as it is now.

A Right to Live: A Review by Nia Liversuch

A Right to Live by author Christine Duts takes the reader on an emotional journey, following the life of Rusty, a loveable mongrel who is in search of a permanent, caring home. From the very start, Rusty’s life is made difficult by the actions of humans, including those she trusts and cares about, and she is forced to make her own way in a world that is frightening and dangerous to a young, vulnerable animal.

From the first word of A Right to Live, it is impossible for a reader not to become emotionally invested in Rusty’s story. Christine Duts’ clever use of Rusty’s point of view is both engaging and poignant; she uses it to draw attention to issues such as the abandonment of animals and the difficulties faced by animal shelters, which are overrun year on year by unwanted pets. Duts’ own first-hand experiences of volunteering in an animal shelter in Mexico shine through the novel, and she uses the setting of Los Cabos to explore the horrific mistreatment that animals suffer, often at the hands of their owners. Rusty’s story is gripping and, at times, harrowing and is mostly based on the stories of dogs that Duts has come across during her life. Rusty’s narrative is one of hardship, but also of resilience, endurance and loyalty. The many companions she meets along the way are just as engaging as Rusty herself, and each have their own tale to tell; and these interweave into the narrative as a whole and serve to evoke feelings of guilt in the reader, but also create hope and faith in the special bond that many humans have with their pets.

Rusty’s story is both hard to read and heart-warming, and will certainly remain with the reader for a long time after they have finished the novel.

Visit the author’s Twitter page – @chduts

Or to purchase a copy of A Right to Live, please visit:

Writing Prep: 

Have you ever heard that saying: Proper Preparation Prevents Poor Performance – or a variation on it, perhaps? It can be annoying, and it’s often smug people on Come Dine With Me saying it, but it is true.

  • Try to always have a pen and paper with you. Some of the best books have started life on the train, in a coffee shop or on a walk in the park. Whatever it is that inspires or influences your writing, your storylines, or your characters, chances are that you will encounter it when you are out and about – don’t let them slip from your mind. Just odd things like overheard conversations, first impressions, daydreams, quotes and unexpected feelings can prove to be little nuggets of writing gold.

Home Office, Workstation, Office, Business, Notebook

  • Have a dictionary and a grammar book with you.  However, if you do need a thesaurus, do NOT refer to it every five minutes; you should not need to. Remember that episode of FRIENDS where Joey gets a bit carried away?

  • Chances are that the first, simple words that sprang to mind will do just fine. Do refer to the grammar book as often as necessary – and then some. You may feel that being picky about grammar while writing will interrupt your flow and, although getting into good habits will save you time and effort in the long run, you may well find it easier to switch off your internal editor until you have completed your first draft. At that point, refer to your grammar book constantly – and be picky.
  • Have feedback on hand. Whether it be a dedicated reader, or a professional editor (preferably the latter!), it’s always a good idea to have someone on hand to read through your work and give feedback. Time and time again authors struggle with accidentally moving away from the plot, going off on a tangent, or losing track of those aspects that their readers really love. For this reason it’s important that you have a second eye on your work to keep you in check.

Would you like free editorial feedback of up to 2000 words of your manuscript? Writing Advisor, Sarah, helps authors improve their craft, bring their manuscript up to publication standard and ensure it has the greatest chance of success. You can use your Writing Advisor as and when you need them, and they tailor the support as much as possible.

Click here for more information.
Or email

Haunted Fields: A Review by Nia Liversuch

Readers who are searching for a complex thriller with a heart should look no further than Dan Moore’s The Haunted Fields. The novel is a gripping tale full of sharp twists and dramatic turns, leading the reader on a path that keeps them guessing until the end. The Haunted Fields appeals to a range of readers; it contains an excellent mixture of murder mystery, heart warming romance, chilling ghost story and coming of age tale that blends into a fast-paced thriller that does not disappoint.

The Haunted Fields follows Freddie, a disillusioned, rebellious teenager, as he hopes to find a place, and a family, in which he can belong. Unceremoniously sent to spend his summer of freedom at Ridge Farm by his father and his less than popular stepmother, Freddie learns a lot more than how to lift bales of hay. He enters a close-knit rural community who are all connected by a tragic past, and becomes embroiled in a dark secret that threatens to endanger Freddie and the families it involves. Freddie experiences life as an outsider in the isolated farming village, but eventually finds this position advantageous – can he shed light on the mystery that has haunted the villagers for generations?

The novel moves quickly, bringing in new elements to the mystery in every chapter, but this can sometimes cause some areas of the plot to not be explored as fully as they could be. However, the conclusion to the novel is strong; both a twist and a cliff-hanger, it jolts the reader and Freddie back to the reality of life outside Ridge Farm and leaves them wondering what will happen next. Engaging and intriguing to the final line, The Haunted Fields is set to become a firm, pulse-racing favourite for any reader.

The Lowdown on Mailing Lists

If you’re planning on becoming a successful writer, not just of one book, but of a series of titles (and, of course, why wouldn’t you?), then mailing lists are a great idea. Sending out a newsletter or two in the run up to each release is the ideal way to bring in a spike of sales around your publication date.Not only can it produce release day sales, but newsletters can have a long-term effect. If your book is available via e-retailers that have a book chart, Amazon for example, a spike in sales will generally produce a knock on effect here, and push your book higher and higher up the charts – thus resulting in more sales, and recycling the process.

It’s best not to send out too many emails, for fear of using repeated content, and not to start too early so as not to lose recipients’ interest. Ideally you will send out an email at each milestone e.g.:
  • Four months before release – with snippets from the book i.e. ‘exclusive content’ for your mail subscribers
  • Two months before release – perhaps an interview with the author and any news updates on the book
  • One month before release – with the opportunity to pre-order – ‘be the first to read the book with this exclusive pre-order offer’
  • Week of release – information on where to purchase a copy, and include any positive reviews 
A successful mailing list is all about subscribers. It’s always a good idea to keep this in the back of your mind when marketing – you should be constantly building on your email contact list. The more subscribers you have to your newsletters, the greater amount of people have an active interest in your new release.

Marketing: Timing is Everything

We’re keeping it short and sweet this week with a few key marketing pointers for the savvy writer:

  • Link your book to trending topics. Does your book touch upon a topic that is trending on Twitter? Tweet about it using the trending #hashtag. That way, anybody talking and reading about that trend (and there will be plenty!) will come across your book and its relevance to their interests.
  • Take note of current events. Does your book tie in to a current event or upcoming holiday? Another great avenue for marketing. Write articles or blog posts that link your work to an event, and give a new spin to your book. There are tons of apps that will let you know of celebrated days – from ‘national chicken day’ to ‘national give your mum a hug day’ – there’s something for everyone!
  • Schedule your posts. Marketing is all about planning, so make sure that you are thinking about when and what you will be posting on social media. Take a look through your posts, and see at what time of day you receive the greatest response – are you fans evening dwellers? Do they check in with you on the morning commute? Get to know your audience, and when best to reach out to them. If you post when no one is listening, that’s a valuable minute of your book marketing time wasted. Remember: timing is everything.